Archived Articles & Resources
Today's Take Away Tip!:
What’s Important!
By Rick Fernandez
Finding out “What’s important” when it comes to your prospect’s vacation is of significant importance to your selling success. If you haven’t discovered “What’s important” to them early in your presentation, you may still be able to close the sale, but it will be much more difficult. Click Here to Learn More >> Today's Take Away
“JUST BECAUSE”
By Rick Fernandez
To make it easier for us to cope with our busy lives, our brains automate many of the repetitive daily tasks we face. This mental programming is stored in memory and categorized with specific triggers that will activate them when needed. Taking advantage of this can provide a powerful persuasion technique! Click Here to Learn More >> Today's Take Away
Express Subliminal Messages
By Rick Fernandez
Sales professionals know that they are moving towards a sale or away from a sale at every given moment, during a presentation. Trigger words can draw your prospect closer or push them away! Today’s “Take Away” exemplifies how sales people can simultaneously express positive benefits
and a subliminal message by using the phrase, “You may already be aware.” Click Here to Learn More >> Today's Take Away
Manager's Minute:
Give Your Team a Competitive Edge
By Rick Fernandez
One of the most cost-effective ways to give your team a competitive edge is to collect industry-related articles that will motivate them with sales. Click Here to Learn More >> Manager's Minute
What's Your Persona?
By David Skinner, President Holiday Group
Sounding more like a bad pick up line than an important sales tool, personas are the imaginary representations of similar types of customer groups you encounter in your sales room. Each persona differs in their life stage and their readiness to buy. Click Here to Learn More >> Manager's Minute
Science Uncovers Persuasive Sales Secrets
By David Skinner
With the average age of timeshare owners in their mid-fifties, tour qualifications into their sixties, and 40 being the “new 30,” our sales rooms are filled with all ages, from newlyweds to older adults. And for the most part we present the identical message day in and day out, from morning to night, regardless of age. That may be about to change. Click Here to Learn More >> Manager's Minute
The Bottom Line:
Improve your Sales Process and Earn More Money With This Proven Method!
By David Skinner, President Holiday Group
The next 1200 words describe the essential concepts and practice of a powerful and proven method for effecting change and improvement. Click Here to Learn More >> The Bottom Line
"AIDA"’ – Teaching New Dogs Old Tricks And the science behind it!
By David Skinner, President Holiday Group
While “AIDA” is not a trick, but rather an acronym representing a cognitive hierarchical template of buyer motivation, and the dogs are, in fact, the legions of empathetic and sincere sales and marketing people that serve the timeshare industry. Click Here to Learn More >> The Bottom Line
The Boomers Are Coming!
By David Skinner, President Holiday Group (Self-Professed Boomer)
It should come as no surprise: the Baby Boom Generation has arrived. So what’s the big deal? Who are they really? And economically speaking, what have they done for me lately? Perhaps most important, what will the maturing of the largest generation in history mean to the vacation industry? Click Here to Learn More >> The Bottom Line
|
