Today's Take Away Tip!

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By Rick Fernandez

Sales professionals know they are moving towards a sale or away from a sale at every given moment, during a presentation. Trigger words can draw your prospect closer or push them away! Today’s “Take Away” exemplifies how sales people can simultaneously express positive benefits and a subliminal message by using the phrase, “You may already be aware.” Examples are provided below:

a) You may already be aware of . . . [insert benefit here]. 
Here’s an example: You may already be aware of the award-winning customer service you get when you become owners with Barnacle Beach Resorts.

b) You may already be aware of . . . [insert benefit here]. 
Here’s an example:You may already be aware of the sense of accomplishment you will get when you purchase a Barnacle Beach Resorts ownership.

c) You may already be aware of . . . [insert benefit here]. 
Here’s an example: You may already be aware of the amazing suites your going to get when you get involved with Barnacle Beach Resorts.

As an additional benefit, the fastest way to learn today’s “Take Away” and those that follow is to use the “Add-On Method of Memorization.” The add-on method of memorization will help you memorize the phrases above and effectively put them to work within minutes.

Here are the simple steps to enhance your memorization skills:

1. First, memorize sentence a.
2. Then read sentence a and b until you memorize both.
3. Next, read sentence a, b & c until you memorize all three.

Now that the sentences are memorized… practice to internalize and make them yours!

In closing: We invite your comments on our newsletter or your ideas and suggestions that have proven successful for you! Honorable mention will be made for those who share their personal successes and experiences that are published in our monthly newsletter. Thank you and happy selling!

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